METROPOLIS, DE — Zesti Beverage Co. (“Zesti” or “the Company”) today issued the following statement regarding its recently announced partnership with LuthorCorp Logistics:
Statement from Zesti Beverage Co.:
To Our Valued Customers,
Over the past 48 hours, we’ve received significant feedback regarding our recently announced partnership with LuthorCorp Logistics. We believe in transparency, and we want to address your concerns directly.
The Facts About Our Partnership
On October 21, 2025, Zesti Beverage Co. announced a strategic partnership with LuthorCorp Logistics to enhance our supply chain efficiency and expand distribution capabilities. This decision was made after extensive evaluation of operational needs and market requirements.
LuthorCorp Logistics operates as an independent entity, separate from LuthorCorp’s other divisions. The logistics division provides supply chain solutions to clients across 47 industries and employs over 50,000 Americans in distribution, warehousing, and transportation roles.
Why This Partnership
Our primary consideration in selecting any logistics partner is operational excellence. LuthorCorp Logistics offers the infrastructure, reach, and efficiency standards necessary to serve our customers nationwide. This partnership allows us to reduce costs, improve delivery times, and expand Zesti’s availability in underserved markets.
Understanding Your Concerns
We’ve heard the concerns raised about doing business with any LuthorCorp entity. We understand that recent events have created questions about corporate accountability and ethical partnerships. These are valid concerns, and we take them seriously.
However, we want to be clear: LuthorCorp Logistics operates independently, with its own management structure and operational focus. The 50,000+ employees of this division work in roles unrelated to the legal matters currently facing other parts of the LuthorCorp organization.
Our Values and Commitment
Zesti has always stood for bold choices, choices made with confidence and conviction. We believe in:
- Transparency: Being honest with our customers about our business decisions
- Quality: Never compromising on the products we deliver
- Accountability: Taking responsibility for the partnerships we form
- Community: Listening to and learning from our customers
These values guided our partnership decision, and these same values guide how we respond to your feedback.
Moving Forward
We are closely monitoring customer sentiment and conducting an ongoing review of this partnership. Your voices matter to us, and we are committed to making decisions that reflect both operational excellence and the values our community expects.
We will continue to evaluate all aspects of our business relationships and remain committed to transparency throughout this process.
Thank You
Thank you for taking the time to share your perspectives. Whether you’ve been with us since day one or just discovered Zesti, your trust means everything to us. We’re listening, we’re learning, and we’re committed to earning that trust every day.
Bold choices aren’t always easy. But they’re always worth making thoughtfully.
The Zesti Team
About Zesti Beverage Co.
Zesti Beverage Co. is a leading beverage company committed to delivering bold, refreshing flavors to consumers nationwide. Founded on the principle that quality refreshment should never be ordinary, Zesti offers a portfolio of products including Zesti Original, Zesti Zero, Zesti Cherry, and Zesti Orange. For more information, visit www.zesticola.com.
Forward-Looking Statements
This press release contains forward-looking statements regarding the Company’s business partnerships and operational plans. Actual results may differ materially from those projected. Zesti Beverage Co. undertakes no obligation to update these statements.
###
MEDIA INQUIRIES:
media@zesticola.com
CUSTOMER INQUIRIES:
customercare@zesticola.com
